Therefore, we are open and transparent in our disclosures about the collection, storage and use of all data, and we comply with statutory data protection regulations. Under no circumstances do we disclose personal data relating to our donors or supporters to third parties.

Personal data and information

Whenever you order a shop item or information from SWISSAID, subscribe to the newsletter, support a particular campaign or make a donation, you make your personal data available to SWISSAID. We use this data exclusively to inform you in future about issues concerning us or about the progress of SWISSAID campaigns and projects. We use personal data such as dates of birth for age-specific campaigns; phone numbers are used for surveys and queries, such as if there are any unclear issues concerning shop orders.

The data remains exclusively in the possession of SWISSAID. External service providers, such as donation appeal printing firms, are bound by the Data Protection Act and have agreed neither to use the data for any other purpose nor to disclose it.

We store the personal data in our central database in Bern and update the data on an ongoing basis. You may unsubscribe from all publications simply by email ( or by phone (Tel. 031 350 53 53) or specify how often you wish to receive deliveries:

Electronic Newsletter

We send the newsletter to supporters and donors who have subscribed to it (double opt-in process) or who have been signed up in donation campaigns, e.g. online, through street campaigns or at events. Each newsletter contains a very visible link which enables users to easily unsubscribe at any time.

SWISSAID uses the Australian newsletter service provider “Campaign Monitor” for distribution. We do not perform any personal analyses of the user statistics made available to us by “Campaign Monitor”.

Online donations

When you make a donation via the website, you transmit encrypted personal data as well as details about your credit card or PostFinance card to SWISSAID. SWISSAID uses the donations tool from Zurich-based “Raise now” for the secure and professional processing of donations, as well as the financial services provided by Datatrans and Six Payment Services.

Online shop

SWISSAID uses the Canadian firm Shopify’s e-commerce software with server facilities in the US. When processing purchase transactions there is a mandatory requirement for data transfer to the US. All customers who wish to avoid this can place orders at any time by calling 031 350 53 53 or by sending an email to


We use Google Analytics, a web analysis service from Google, for the analysis of the website. We analyse the data statistically in order to adapt the website to reflect the needs of users on an ongoing basis. However, website users remain anonymous, and SWISSAID does not receive any personal data.

Google Analytics uses cookies. They are small text files which are stored on the computers of visitors, enabling website usage to be analysed (for example, how long users stay on the website, which pages they call up or which PDFs they download).

The information generated by the cookie about the use of the website (including the IP address) is transmitted to and stored on a Google server in the United States. Google uses this information to analyse website usage, to prepare reports about website activities and to provide further services to website operators, such as SWISSAID. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.

SWISSAID website users can prevent the installation of cookies, as well as the transfer of the IP address and processing of the information by Google via an appropriate browser setting, whereby the available browser plugin can be downloaded and installed via Further information about terms and conditions of use and about data privacy in Google Analytics can be found at

By using our website, users consent to the processing of the collected data by Google in the manner described and for the purposes specified.

This information also applies to other websites which are operated by SWISSAID under other Internet addresses.

Social networks

SWISSAID has integrated plugins for social networks such as Twitter and Facebook into its website, visible to users in the form of the Facebook button, for instance. If they are also logged into Facebook, Facebook can tell which page of our website the users are visiting and maps it to their personal user account whenever they click the “Like” button or make comments. In addition, the information that you have visited our website is sent to Facebook, irrespective of whether or not you have clicked the plugin. If you wish to prevent this, you have to log out of Facebook completely before visiting our website.

In order to prevent data collection and disclosure through Facebook plugins, you can obtain a browser add-on for some Internet browsers under the following link: 
The data privacy information from Facebook with further details about the collection and use of data by Facebook, your rights in this respect as well as about the possible settings to protect your privacy can be found here:

Data privacy and advertising

SWISSAID uses the online advertising options in Google, employing Adwords and what is known as remarketing. SWISSAID can gauge the success of the advertising using cookies which are stored on users’ computers. Thanks to the remarketing tag, cookies are also placed on your computer which enable you to be made aware of SWISSAID at a later date through an online advertisement. You can find out more about advertising on Google and how you can manage which advertisements appear here:

Using Adform

To improve the comfort and quality of our service, we use conversion tracking and retargeting technology, both web services, from Adform ApS, Hovedvagtsgade 6, 1103 Copenhagen K, Denmark. The temporary conversion tracking cookie is set when a user contacts an Adform ad. Users who do not wish to participate in tracking may disable the Adform or Google cookie through their Internet browser or object to data collection and storage at any time in the future at

You can remove cookies already stored on your computer by deleting temporary websites. This site also uses Adform’s retargeting technology. This makes it possible to specifically target Internet users with advertising who have already taken an interest in our website and our products on the websites of our partners. The insertion of the advertising material takes place during retargeting on the basis of a cookie-based analysis of the previous user behavior.

This is a temporary cookie that expires after 60 days. Processing is based on Art. 6 (1) lit. f GDPR of legitimate interest in targeting visitors to the Website through advertising by showing personalized, interest-based advertising ads to visitors to the Provider’s website when visiting other sites on the Adform Partner Network. 

If you do not want to receive Adform interest-based advertising, you can opt out of data collection and storage at any time in the future at

Using Omniconvert

This website also uses the Omniconvert service (Researchers Friends SRL, Ion Brezoianu 4, 050023 Bucharest, Romania) to improve the user-friendliness of the website. Omniconvert allows us to understand how various changes to our homepage affect us (for example, changes to the input fields, the design, etc.) within the framework of so-called “A / B testings”. “

A / B Tests” are designed to improve the usability and performance of our websites and offers. Here we introduce our user e.g. different versions of a site that may have different content placement or navigation element labels. Then we can understand the behavior of the users, e.g. Longer stays on the website or more frequent return, determine which of these sites more closely match the needs of users.

Cookies can only be stored on users’ devices for these purposes. Only pseudonymous data of users and no personal data are stored. All stored data will not be shared with third parties. Processing is based on Art. 6 (1) lit. f GDPR from the legitimate interest in the above purpose. You have the right to object at any time to the processing of personal data concerning you, based on Art. 6 (1) f GDPR.

Market research and telephone campaigns

SWISSAID conducts electronic or telephone surveys among donors and supporters about quality assurance. Any analyses conducted in this regard are always anonymous. If you do not wish to participate in any services or telephone campaigns, email us at to be removed from our list.

Storage and backup of data

We take appropriate precautions and use suitable technology to protect your data. In addition, we only retain your data for the length of time prescribed by law and if we feel that it is necessary to do so for the intended purpose.


You can request information at any time about your data that we store here. Please email your queries to